Sonic Youth Gossip - Single Banned After It's Revealed As An Advert

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Single Banned After It's Revealed As An Advert

The track 'Style, Attract, Play' by Shocka Feat. Honeyshot has been banned by Radio 1 after it was revealed it was an advert for Shockwaves hair styling products.

The song, which had been played by DJs Judge Jules and Annie Nightingale, was pulled from the airwaves after it was revealed that the band Honeyshot were created by the advertising firm Saatchi & Saatchi.

The pop group is said to have been made so that companies could buy them "off the shelf" and covertly promote their brands.

The title of the song is the same as Shockwaves current advertising slogan of: "Style, Attract, Play."

A Radio 1 spokesperson said: "The track was presented to Radio 1 in the usual way, via a legitimate promotions company and we were not award that it was a promotional tool for a hair product.

"As this is created by an advertising agency with the sole purpose of selling this product, and we do not play adverts, it is not something we would play again."

The track has also been played by XFM and Kiss.

Initially a press officer for Shockwaves denied all knowledge of the song, but later admitted that "there may be a link" between the two.

In an interview with Sunday Times last year Andrew Wilkie,the managing director of Gum the company's content division which created the band said Honeyshot offered a wealth of opportunity.

He said: "It could be as simple as sponsorship of a tour through to clothing that could be worn, drinks, cosmetics- all that stuff is possible."

Saatchi & Saatchi have yet to comment, reports The Guardian.

haha. Sums up everything about music in England right now

sums up everything about music in the USA too.

hit singles are chosen for that one catchy phrase which can be used in advertising.
You could have a song about the death of your mother and the torture it caused you and the unbreable pain but f it includes the words "Give me that one" or "This is the one for me" in the hook it will be used for a commercial.

I've got to buy some shockwaves.

Honeyshot totally sold out.

Quote:

Originally Posted by Cardinal Rob

I've got to buy some shockwaves.

Your hair actually looks that nice

oh well, come the revolution...

Quote:

Originally Posted by Rob Instigator

Do you realize??

that everyone you know, someday, will die.

Quote:

Originally Posted by raging_nelly

That is GENIUS! I bet Saatchi's are laughing their asses off

see if you think about this sort of thing too much, then this single is the ultimate manifestation of subversion. That is, if you think about this sort of thing too much. AAAAAAAH the impinging of postmodern thought to the minds of those of us who dont know what such a thing is, and madness reigns

^Yusss!

Provided how 'po-mo' the guy at Saatchi's is who masterminded the idea, then he could very well be commenting on the current state of the music industry. I mean pop stars nowadays are merely brands used to sell products all manner of products, so why not go one step further ;)

Makes me think of shock tarts, there not so good but I love the challenge.

Quote:

Originally Posted by pbradley

Honeyshot totally sold out.

Haha! repped

I couldn't find the incident on wikipedia, so luckily it wasn't a large scale thing.