anyone use MediaMonkey?
 

What'dya think? Pros/cons vs iTunes/WMP/etc?

from the website it looks nice
i don't need to change my WMP though.
It works fine for me.

Yeah, it's really sweet. Probably the only time I've ever paid for the full version of a piece of software after using the free one.
I've never really used iTunes or Winamp for music management (was previously stuck with Creative's crappy file manager because of my Zen mp3 player) but MM does absolutely everything I've wanted it to, in a nice, clean & simple fashion.

how much is it to upgrade to full?

I used it for ten minutes and got annoyed by the interface. I find Winamp to be much more user-friendly.

I'll most likely just stick with iTunes until something else seems amazingly better. I just find migrating from one player to another such a huge pain.

'bout £12 or something. The free one's perfectly usable though - certainly worth checking out if you're looking for an alternative.