i'd catch mls in the afternoon after watching the prem in the morning if it was worth it.
the "new and growing audience" isn't going to be nba transplants, it's little kids who play and worship messi and cristiano ronaldo.
people are always going to get rah rah rah behind the national team regardless. patriotism doesn't equal love of a sport.
the diehard fans aren't hipsters looking to be "alternative". they just want a good show that's worth watching. so a better mls is only going to make it more attractive. right now, they turn to the premier league because that's where you get a decent show. (and then there's the people without meaning in their lives who need to draw their identity from tribal affiliation, but that's another story.)
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