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Originally Posted by noisereductions
gets to a point tho where I worry rappers are treating their music like some disposable thing... like back when rappers would craft an album for 2 years and then drop singles and support that album.
Now it's like if an album is 3 months old then it's "old" and we're already onto something else.
I mean I know I'm getting old, but I just feel out of touch with the way that a lot of media is put out there and 'consumed' these days.
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that is a consequence of the era of streaming. remember rap doesn't make its money on touring and merchandise like most musicians, so rappers need to put out releases by volume to make even just some $..
when rap was at its peak labels paid big advances and a record release was a big investment. artists put some craft in it, had some time.