Watchmen is a masterpiece because it is the perfect amalgam of Dave Gibbons artwork and the text of Alan Moore. The images refer to the text and vice versa in ways that most comic books never sought to explore, especially on such a massive scale as Watchmen. There are myriad visual clues, and puns and foreshadowing which colors the story perfectly.
As far as it's rep, only people who truly loved and read superhero comics will grasp the entirety of the Watchmen. To anyone else it is just another superhero story, albeit dealing with their lives and issues and not totally just showing super smashing heroes.
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