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What are the stats that you mention monitoring?
You've piqued my curiousity.
I usually just monitor the click-through & conversion rates of my traffic and the amount being spent on adwords, of course.
I am lucky in that I know an expert in the field that set up proprietary software that does most of the work & safeguards against any gross egregiousness; I've known people to get slammed with invoices from our friends in Mountain View that were astronomical and that put them out of business because they didn't know what they were doing.
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