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Madonna made her Sex book to recharge a fledgling career & then became quasi-religious & political after her looks were gone.
U2 & Green Day do this.
When Adam Clayton & Larry Mullen, Jr. teamed with Michael Stipe & Mike Mills for Automatic Baby's version of "One" back in the nineties, that was one thing. It was a genuine thing and not some form of calculated market synergy. They performed it on the courthouse steps in Athens as an unannounced free performance. But, time goes by to reveal years of (in the words of the late Bill Hicks), "sucking on Satan's cock."
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