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Originally Posted by strictlycommercial
Innovative is the wrong word. It was remarkably brave. The experiment was in taking an album like that to a mass market and seeing if it sold. A valuable exercise in itself.
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But also a rather useless one for the time the record came out.Take,for example,the continuous drone that Yorke spat out about his love of Authecre and the Warp label artists(as if they were the only people making forward thinking music at the time):if such 'love' was so persistent and genuine,why does the album sound like a lame approximation of music that is 'other'?Such tactics weren't certainly a new thing in the british rock panorama at the time Kid A came out and had been cooked and re-heated many a time before by more talented and genuinely adventurous people(the most obvious example being Bowie's berlin trilogy volte-face).