Check out one of De Beers' past print ad campaigns; this one is a real **cough** gem:
De Beers Surefire Marriage Starter Kit
- "For a limited time, any man who buys a De Beers diamond engagement ring and is subsequently rejected by any woman will receive a full refund of the purchase price, no questions asked. That's the De Beers DeDifference."
Talk about aspirational. Talk about selling the promise. Talk about a giant, honking piece of artificially price inflated rock!
This ad appeals to the guys who casually work their articles of conspicuous consumption into everyday conversation.