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http://www.smallbusinessnow.com/About_Kim_T__Gordon.htm
About Kim T. Gordon

 

Kim T. Gordon is one of the country's foremost experts on the small business market. A multi-faceted author, marketing expert, media spokesperson and speaker, her work has helped millions of small business owners increase their success. (Listen to a new podcast.) In 1991 Gordon’s firm, National Marketing Federation Inc., was among the first to pioneer coaching by telephone to entrepreneurs nationwide, bringing the same high-level marketing consultation that was once available only to big-business clients, to small and medium-size businesses across the US. Through her Entrepreneur magazine columns and online columns that appear on AOL and other major sites, Gordon offers solid advice on growing a business to between three million and fifteen million readers monthly.
Gordon is a professional and polished interviewee who has appeared: On network television interviews (including CNN and ABC World News Tonight) and on TV affiliates in every major market; on twenty-one major radio networks (such as the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek to Business Week (see the interview).
A recognized broadcast spokesperson on small-business success, Gordon works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market. In 1994, Gordon completed a national press tour, which featured television and radio appearances and print interviews, as the national spokesperson for Canon. During 1995 and 1996, Gordon spoke at conferences across the U.S. as spokesperson for Office Depot Inc., and in 1998 made special appearances at Office Depot stores throughout the U.S. and Canada guiding business owners and entrepreneurs in effective strategies for marketing their businesses.
In 1998, Gordon made television and radio appearances as a national spokesperson for Sprint to announce Sprint Sense Home Office, and continued in that role in 1999 with additional media tours for Sprint, as well as successful national tours for Nortel Networks and Hewlett Packard. She returned as spokesperson for Sprint for Small Business Week 2000.
For Small Business Week 2002, Gordon was a spokesperson for eBay, completing a successful radio tour promoting eBay's business and industrial products. Throughout 2002, she partnered with Oxygen, the television network for women, as a spokesperson and consultant, playing a major role in the network's annual Build Your Own Business Contest.
In 2003 and 2004, she was a national spokesperson for Visa, introducing its newest Visa Extra Rewards programs for businesses through media tours on radio and television as well in articles for publication. Also beginning in 2003 and continuing through 2005, Gordon served as a radio, print and online spokesperson, and wrote bylined articles for national magazines, on behalf of major Web host, Interland. Beginning in late 2006 and continuing into 2007, she currently provides consultation to the United States Postal Service and is Editor at Large of its branded small-business magazine, Impact.