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Why at all? It seems like the ultimate effort to get the ultimate 'looks like you don't make any effort' haircut ever. I don't understand why anyone would go to that much effort with their hair full stop. And there's the implicit association with Rastafarianism which, to be honest, tends to fuck me off. Or, specifically, peoples surface embracing of it because they thought it seemed like a good idea after listening to a couple of Bob Marley records.
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