Last week, titanic concert-production company Live Nation, which operates more than 130 venues worldwide, boldly rebranded its 1,000-person-capacity rock club, Irving Plaza, in an apparent attempt to market some of the cachet of the dearly departed Fillmore East, which shuttered in 1971.
The old Fillmore East, located at the corner of Second Avenue and East Sixth Street, is now, like so many other corner locations in Manhattan, a bank branch.
The new Fillmore New York at Irving Plaza, located at the corner of 15th Street and Irving Place, revives some of the old Fillmore traditions, including complimentary apples at the entrance and souvenir posters handed out after select shows.
http://www.observer.com/20070423/200...respionage.asp
interesting concept, especially realigning the old Fillmore with comtemporary times as stated in this passage
"Hence, the strange intermixing of rock memorabilia from different places and different decades—such as the stairwell-area juxtaposition of a Hendrix print from the Fillmore East in 1971 with a snapshot of Sonic Youth’s Kim Gordon at Irving Plaza in 1998."