I don't have a radio show, but I DO tune my iPod's car adapter to the local christian rock station (my car also has an AUX plug, so I don't need to tune it to an off channel to listen to it myself).
this way, when ever I pass someone who's listening to the latest in Kumbaya, they get an earfull of whatever happens to be playing on the iPod at the moment.
the last person I passed with that station's bumper sticker got a dose of Skinny Puppy. it's fun to watch them look around in anger and eventually start banging on the steering wheel!
them a' call us pirates. illlllleeeegal broadcasta's.
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