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I saw the movie and enjoyed it (by enjoyed I mean appalled). However, I don't think buying Fair Trade or boycotting whoever will solve or even affect the issue. What we have here is an outdated ethics (namely that of socio-economic darwinism defended by utilitarian theory of Adam Smith and Herbert Spencer respectively) that should be addressed/removed. There needs to be a moderation between self-interest and social responsiblily (read: not all social responsility a la socialism) that doesn't exist nowadays.
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