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Originally Posted by ThePits
They are the perfect example of manufactured pop and mass marketing in the music industry.
The person/people behind the idea were pure genii
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Probably they were the UK's answer to the Max Martin powerhouse of the 90s+early 2000s - Britney, Backstreet boys, Nsync, Ace of base, 5ive, westlife,
the list goes on and on... *shrugs*