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I don't think it'll affect them too much regarding sponsorship. They're still, alongside Ferrari, the most prestigious brand names in the sport.
This season's a bit of a right-off now though. Hamilton and Alonso probably should've just been disqualified for the season, just to put an end to the whole thing. As it stands, if either of them wins the championship their victory will ultimately be tainted by doubt. I feel sorry for Hamilton and Ron Dennis, neither of whom seem to have had anything to do with the whole thing.
The most sickening thing is how smug the Ferrari team are acting now, as though they're the most squeaky clean outfit in the paddock.
A very sad climax to an otherwise classic season.
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