Insofar as it's possible, to appreciate King, one must take an objective look at his technical approach.
Yes, the plots are cheesy, and the language can be colloquial and overly corny. But his prose style, his descriptive abilities, his dictional manipulation of the reader's emotions, his linguistic versatility, his uncanny ability to mine the human psyche - fucking brilliant.
His books may come across as simplistic or superficial, but that is to the unobservant eye. Pay some attention to the WAY the man writes, not WHAT he writes, and you will appreciate his abilities.
I will assert (and correctly so) that Stephen King kicks Poe's ass any day of the week.
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