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Old 12.29.2007, 08:05 PM   #13
Glice
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Join Date: Mar 2006
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I'm entirely certain I've heard this called corporate synaesthesia, but I haven't been able to find any reference to it in a brief search, which is annoying. Basically, there's a faint, non-formalised agreement within various industries that some products be represented by certain colours - there's the genuine synaesthetic, sub-conscious reactions to certain words (blue for cleaning products) and there's the 'enforced' ones (such as crisps). I really wish I could remember where I read it now. Annoying.
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