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One note about those commercials; it seems to me they are staged. Regular people were chosen to be the actors, or at least aspiring actors that look more like regular people than most.
And the ads are bizarre. "Bizarre" because they show the formerly "the way you want it" burger chain willfully playing tricks on their supposed customers. The spots reflect the influence of the internet and sites like youtube on television advertising, which is something we are seeing more and more of these days.
They come off as desperate attention-grabbing measures and fail to deliver any cohesive message about corporate image or the integrity of their products. Thus, the advertising campaign insults the intelligent viewer's sensibility and demonstrates that Burger King is counting on people not to think twice.
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