In a way it has been happening for a while. While you still have certain social mechanisms that produce *insert stereotype*/ chaser, there are also men out there who look like men, fancy other men who look like men, but don't exagerate their masculine traits to the point of caricaturing them.
There's also quite an epidemic of certain male stereotypes brought up to the fore and given their own habitat, generally a club, or, as someone told me recently, a point of meeting*. Think about the craze about men in suits, sloppy-looking bears, daddies, all types that retain a fairly normal semblance and a non-effeminate look.
* There's apparently a place in the city where homosexual business men meet for a chat and networking. This place was opened for people who hold jobs of a certain importance in the city and want to meet other men with a similar social status.
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