That article seems to reference mostly blogs that are shit and stuff like pitchfork.
There are literally thousands of blogs that promote the work of new bands without pressurising them.
The whole practice of snatching bands' demos off them to hail the new messiah happens to those who are in it only for a career and want their band to be as hyped as possible from the start, therefore they deserve what they get. Even more so if that demo has got time-wasting shite on it.
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