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Well one guy emailed me (not the vitalweekly guy) and said, "Well, we like to mention the packaging in our reviews." And I replied, "Well, even though this a promo, the actual copy won't have fancy packaging either. Why not review the music instead?"
I just didn't know the noise/experimental/avant/etc scene was so.. um... package-obsessed. But I guess it makes sense.. when you hear 100 albums of interchangeable drone, static, and feedback, the only way they'll stick out in your mind is if they have pretty packages.
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