I believe you.
I am really interested in that kind of stuff. guerilla marketing, thats pretty interesting.
I am coming more from the arty way, the less commercial way, but a friend and I were rolling a 500 meter roll of paper which we colored pink first down one of the not so bog mountains here it looked really surreal to see a pink line running down a huge hill.
btw it has no meaning back then we were 16
but it looked great
a little bit off tpoic but it came to y head