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Originally Posted by sarramkrop
The answer is all in the records. Radiohead innovated nothing, I don't get why people seem to think they have. All this giving records away for free is a lot of bullshit, 'cause they have enough money not to need anyone buying them in the first place, what with all the revenue they generate with gigs and merchandise.
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But the point was that they ended up making
more money off the record alone. Nine Inch Nails did the same thing, and still hit the charts (#13) with that album, regardless of merchandise. The innovation isn't in giving the music away, it's in dissecting profits.
Which I think is a moot point for anyone not already passing millions of records, but it pulled at the hair of major labels. It was innovative for pop music, which is still prone to innovation if it doesn't apply as much to submarkets.