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Originally Posted by SuchFriendsAreDangerous
I am saying it is like most drugs, a combo of both psychology and physiology. Essentially, it is psychology (marketing and consumerism) based and built upon physiology (the susceptibility of the mind and body to become 'addicted' to fats, sugars and salt) which create a kind of downward spiral, a self-fulfilling prophecy.
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I think it would be a lot more interesting if these foods were shown to increase dopamine in the brain.