because this is the neo-liberal reality programme in which the proles/underclass can sell advertising space on itv with horror of their lives porn. then can confess in front of everyone and then be screamed at by a rich celebrity to "SORT IT OUT!".
A lot of it is about property rights. you stole what was mine, you had sex with someone when you where supposed to be mine etc. perhaps in some rare occasions they might help someone.
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