i don't know what blog it was, but i read recently about some guy at some convention or something, who was listening to a talk by the nme editor, or someone high up. anyway the blogger remarked how absurd it would be for some angry muso to interrupt with cries of "sellout! you abandoned music!" or something of the sort. the nme guy was under no pretenses that he was operating a business, that's all it was. noone who works there could give two fifths of a fuck about music, none of them would even pretend to be playing the "doing it for the love of the music, trying to get something half decent in the mainstream, trying to fight against the constraints of the bottom line" game. it's fucking PR is all it is. there is no actual journalism involved and to say otherwise would be an insult to the word journalism. i did pick up a copy this summer when i was in hospital without the net or anything else to do. shite of course. nothing there that NEEDS to be printed.
i think ultimately that is the main point -there is nothing in the shitrag that anyone NEEDS to pay to see, or can't get online for free, or couldn't do themselves on their computer.
and there are certainly no writers you would actually be interested in reading the work of writing for it hahaha, the idea is laughable. while from what the older people i read constantly tell me back in the day, 70's 80's early 90's it was indispensable. i have no doubt that was true. for a brief while when i was young you were still stuck having to rely on printed stuff because the internet was in its infancy. whereas on the blogs now there are writers who am i checking almost daily to see if they have posted anything new.
see i think for people even younger than me - who grew up a few years later - to them there is no need for something like the nme if its not online. and it's just a name, a brand, and the fact that it is on paper is just one side of that brand. whereas to people my age and even older - the internet is an extension of everything we already had.
genteel makes a good point about plan b.
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