Thread: The NME Awards.
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Old 02.28.2010, 01:45 PM   #35
Glice
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Some wikipedia quotes for you doll-face

"By the time Smith handed the editor's chair to Nick Logan in mid-1973, the paper was selling nearly 300,000 copies per week and was outstripping its other weekly rivals, Melody Maker, Disc, Record Mirror and Sounds."

"In May 2008 the magazine received a re-design, with the magazine being aimed at an older readership with a less poppy, more authoritative tone. The first issue of the re-design featured a free seven-inch Coldplay vinyl single. Circulation of the magazine has fallen continuously since 2003. In the first half of 2009, the magazine's circulation was 40,948, 44% down on a 2003 figure of 72,442."

I realise it's a bit disingenuous comparing 1973 with modern times, but to drop to nearly half of its readership in a little over 5 years is pretty catastrophic. The market has changed, certainly, but I'd hardly say that the drop in sales from 03-08 is in any way a sign of the magazine's popularity.
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