Thread: The NME Awards.
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Old 02.28.2010, 02:03 PM   #39
Glice
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I'm not trying to suggest anything - I have no investment in either. You were saying that pitchfork (which is shit) was less important than the NME (which is also shit) based on its popularity. Pitchfork is empirically the more popular. And just as it probably gets multiple hits from the same people, do you not think that's the same with NME's demographic?

Melody Maker went under because it ceased to be popular, or rather, it ceased to be economically viable. In fact, MM didn't 'go under' per se but was consolidated by IPC into the NME. At the time, weekly music papers were taking a massive hit, and rather than have both flounder, IPC elected to move its operations under one roof.

I have no idea why Plan B went under - probably because it ceased to be popular.

The NME is no-where near as popular as it once was. Just as recently as the late 90s, the NME was one of very few places to go for information on music. Now, it's just another vastly diminished organ which is performing incredibly badly.

If you are trying to make a point other than your assumed superiority on the basis of your preference for a no-longer-essential music mag (to which, I should note, I had a subscription for 5 years), could you make it a little clearer? Or fuck off. Either's good.
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