[Moshe]

http://blog.digitalcontentproducer.c...entertainment/

Rather than let the interview footage go to waste, Black Lake Productions was able to produce, for example a six-part DIY America series on the topic of skateboarding as an expression itself of creativity titled “Skate and Create.” It featured skateboarders Tony Hawk and Ethan Fowler, filmmakers Larry Clark and Harmony Korine, actor/skateboarder Jason Lee, Thurston Moore of the band Sonic Youth, artist Shepard Fairey, photographer Glen E. Friedman, grafitti artist Earsnot and many others. Other DIY America webisodes, which also are available on iTunes, are singular profiles or are topical from different perspectives. For example, the webisode “Brooms and Brushes” follows around a city grafitti removal crew as they paint over artwork. Without the Wieden+Kennedy+Entertainment online platform, this material perhaps never would have been seen, and that would mean fewer eyeballs on the Nike-backed content, even if there isn’t a Swoosh® logo plastered across the screen.